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The History

Kennebec Valley Coaching was born in 2011. Amy, who's been running since the 7th grade woke up early one Saturday morning and said to her husband (he's a chiropractor), "Hey, your office is nice and wide open, and it's right on the rail trail. Do you think I could teach a Couch to 5k class out of there this summer?"

He smooshed the pillow into the side of his head, rolled away from Amy and murmured, "Whatever."

Amy, as she tends to do, interpreted that as a firm and enthusiastic "Yes!" 

As she planned and advertised the Couch to 5k group, Amy's hope was to get 5 runners to sign up. 10 would be awesome, and 15 would be a ridiculous dream come true.

The first day, 40 people came. 

That's exactly the moment Amy realized that people want to be in shape. They want to exercise, and believe it or not, they want to run. 

And that's how Kennebec Valley Coaching came to be.



The Philosophy

Amy also realized, that most people need a little bit of help when it comes to fitness and endurance. Lots of people don't know where to start, don't know what to do, and have a hard time staying motivated. Based on these observations, Kennebec Valley Coaching adopted these 5 philosophies:

Endurance & Strength are Important Life Skills
Honestly, you never know when you might have to run away from a bear. Or jump into the kids vs parents soccer game. Or hike
up a mountain in Alaska because you won a fabulous vacation from your favorite radio station. We don't want anyone to miss
any of life's greatest opportunities because they're too out of shape to jump in and live it up. Fitness makes life more fun.

There's Power in Groups
Group exercise training provides community, camaraderie, accountability, and friendly competition.

Exercise Should be Cheap, Simple and Sustainable
Our workouts are super effective, but don't require complicated equipment. That way you can duplicate the moves at 
home. We focus on basic, functional strength and endurance routines that can be modified for people from 15 to 105. 
And the best part? Our workouts cost less than an extra value meal from your very favorite drive-thru joint.

Moderation, Moderation, Moderation
Of course we like to see you push hard. We also like to see you make exercise a realistic part of your everyday life.
We'd rather see people exercise a few times a week for the rest of their lives, than go crazy for two weeks every two years.
We design long-term workout plans with hard phases, and easier phases. It's important to push, but it's important to recover, too.

Time is Valuable
The Real Housewives start at 8 and Scandal starts at 9. Who in the world (with a tv) has time to exercise all day long?
We believe in exercising efficiently and effectively by combining cardio and strength, adding bursts of intensity, using hills, and adding weights. You'll do 2, 3, even 4 exercises at a time, and the best part? You won't even realize you're doing it.




The Crew






Amy Lawson is the Head Coach and Chief Motivator at Kennebec Valley Coaching. She specializes in group training, individual run and triathlon coaching, and plyometric strength conditioning. Amy is a certified USATF Running Coach and an ACE  Certified Personal Trainer. She finished Ironman Lake Placid in 2016, and became and IRONMAN Certified Coach in early 2017. She works with people of all ability levels, especially beginners, and runners who have hit a plateau in their performance. You can learn more about Amy, her background, and her class offerings here.





Michelle Delisle is Kennebec Valley Coaching's resident pilates extraordinaire. She teaches beginner, intermediate, and advanced pilates, and is certified in primary and advanced pilates through Fitour. Michelle ends every single sentence with the phrase, "Plank it. I dare you"....even when she's on the phone with her accountant. She's been practicing pilates for over 10 years, and has also taught Bosu classes and weighted workouts.  She loves hiking, swimming, boating, and skiing. If you're looking for long, lean legs, and a stomach that's flat like a cereal box, make Michelle your go-to girl.





If you want a fun, hard, fun, hard, really fun, but really hard workout, certified personal trainer Lynn Ouellette is the girl for you! Lynn teaches her world famous Mixed Bag class every Thursday night at 6 o'clock -- it's a fun but fierce combination of aerobics, strength training, and toning exercises. Lynn also offers personal training sessions at KVC.