About Us

Amy Lawson is the head coach and chief motivator at KVCoaching. She started running competitively as a freshman in high school, and hasn't stopped since. She's recently run over ten marathons, a whole bunch of half marathons, and sometimes, when all her stars line up, she goes home with a trophy.

More recently, Amy's discovered the fun of triathlon...which is mostly about buying new bikes. She learned to swim during the summer of 2014, completing her first sprint distance race in September of that year as the second-to-last place swimmer. She finished Timberman 70.3 (1.2 mile swim, 56 mile bike, 13.1 mile run) the following summer as a back of the pack swimmer again. Most recently, after hours and hours and hours in the pool, Amy managed to finish Ironman Lake Placid in 2016 (2.4 mile swim, 112 mile bike, 26.2 mile run) as a middle of the packer, with a time of 15:09. She's even got the tattoo to prove it. Amy recently qualified for the Leadville Trail 100 Mountain Bike race, and is prepping for 2019.

Back in her glory days, Amy was a standout track runner in the New England region and and top-ten nationally ranked in the 3200. She was the Connecticut state champ in the 1 and 2 mile events (5:09 and 10:57 respectively), and was heavily recruited by colleges in the East. She ran for Virginia Tech . While she still loves a hard training session and a tough race, Amy's true passion lies in helping others dust off their potential and discover their inner athlete.

According to Amy, "There's no such thing as being too old, too young, too big, too small, or too slow for doing the things you want to do. If you've always wanted to run, or bike, or swim, or love exercise, but you're convinced that it's impossible, then this is the place for you."

Amy is an ACE Certified Personal Trainer, and holds a current coaching certification through USA Track & Field. She earned her Ironman University coaching credential in early 2017. She coaches hundreds of runners in Central Maine, and all over the nation every year.